In partnership with the National Museum of Papua New Guinea and Florence Kamel, founder of the Goroka Bilum Festival, UNFPA will use culture and tradition to render visible the invisible contribution that women make to sustain the culture and traditions of PNG. The campaign will include a series of haus man and haus meri conversations aiming to spark conversations by the public and private to improve the health and wellbeing of the population and to promote investment in the reproductive health sector by both government and donors.